There are a million “Media” companies popping up everyday. This trend has grown exponentially with the advent of social media. The truth is every company is a media company in its own way. Every profile allows each individual user to become a publisher. From Twitter’s microblogging to Snapchat stories, more people are learning that they can build a platform to build their personal brand and tell their personal story.

When we first discussed building a company, we thought ‘How can we tell our story?’ We found there were so many ways to reach an audience. However their are only a few “mediums” to do that. The first is the written word. For years, publishers had a monopoly on audiences and which voices got to be heard. This all changed with the invention and mass adoption of the internet. People began to write blogs and eventually began to self publish books online. No longer are gate keepers preventing people from writing their on publications.

Guglielmo Marconi is credited as inventing radio at the turn of the century. For the past 100 years, people have used radio to tell stories, entertain listeners and keep people informed through radio journalism. With the resurgence of podcasts, platforms such as Apple itunes podcast, Google Play, Sticher , and SoundCloud have helped podcasters distribute their audio content. Entrepreneur Gary Vaynerchuk has expressed that voice is the future. With home devices such as Google Home, Amazon’s Alexa, and Apple’s HomePod, audio is becoming increasingly embedded in our lives.

With the invention of the Iphone, Apple placed cameras in the hand of every iPhone owner. This trend grew with the introduction of every new smartphone. Youtube launched in 2005, this platform allowed people to upload their own videos for free. With the proliferation of smartphones with video capability and platforms like YouTube, Facebook, and Snapchat prioritizing video content, video content has become ubiquitous on social media. No longer do media companies have a monopoly on producing movies, creating commercials, or creating good visual media.

The internet has democratized storytelling. Social media has driven down the cost of producing, distributing and measuring the impact of content. In today’s media driven environment, companies have to consistently create compelling content to gain and maintain market share. Not only to sell products, but to engage with customers and gain insights into consumer behavior. Content creation can be difficult, but companies and organizations that make becoming a media company a priority will see tangible rewards.

Thanks for reading! :) If you enjoyed it, hit that heart button below. Would mean a lot to me and it helps other people see the story

Follow us on Twitter: @trillmonga

Like our fanpage: Facebook.com/Trillmonga

IG: @Trillmonga

Follow us on Snapchat: Trillmonga